The Abu Dhabi International Hunting and Equestrian Exhibition returned with a larger program. ADNEC Group organized the event with the Emirates Falconers’ Club. The 22nd edition took place at ADNEC Centre Abu Dhabi from August 30 to September 7, 2025.
One major change was the addition of four new sectors. These areas expanded the event from 11 sectors to 15 sectors. The new zones focused on regional traditions, outdoor lifestyle, craftsmanship, and local shopping.
The new additions connected Emirati culture with modern products. As a result, the event offered new ways for visitors to explore traditional lifestyles. ADNEC Group created these zones to enhance visitor engagement across all exhibition halls.
The Four New ADNEC Sectors at ADIHEX 2025
The event introduced four new sectors to enrich the visitor experience:
- Camel Sector
- Arabian Saluki Sector
- Knives Sector
- Souq Sector
Each sector served a distinct purpose. However, all four shared a focus on cultural heritage and modern display concepts. ADNEC Group used these additions to support its wider expansion goals. The exhibition covered 92,000 square meters and welcomed 2,068 brands from 68 countries.
Let’s explore each new sector in detail.
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| Four New ADIHEX 2025 Sectors |
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| Camel | | Arabian | | Knives | | Souq |
| Sector | | Saluki | | Sector | | Sector |
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1. Camel Sector
Camels have played an important role in the history of the UAE. Desert communities relied on them for transport, milk, racing, and social traditions. The new sector dedicated space to this central part of regional life.
Visitors discovered various activities tied to camel heritage. The program featured beauty contests, skill demonstrations, and specialized care products. Equipment for modern camel racing was also on display.
Local artisans presented traditional gear alongside modern tools. Their presence showed how ancient crafts adapt to contemporary needs. Camel racing continues to attract massive interest across the UAE and the wider region.
The Camel Sector served both cultural and commercial goals. People learned about historical practices while viewing commercial equipment. This addition strengthened the cultural focus of the entire exhibition.
Exhibitors in this space used printed flags, banners, and branded booths to present their products clearly.
2. Arabian Saluki Sector
The Arabian Saluki has a long history in regional hunting traditions. This sector highlighted the historical role of the breed. It also offered clear information about different Saluki lines.
A museum-style area gave visitors a deep look into Saluki history. Guests learned about the physical traits and working instincts of these hunting dogs. ADNEC Group showcased two main types: the short-haired Al-Hoss and the long-haired Aryash.
The sector moved beyond static displays. Live events allowed the public to see the dogs in action. The program featured an Arabian Saluki Beauty Contest and live lure coursing shows.
These live demonstrations created an interactive environment for families. The addition expanded the event beyond physical equipment into animal heritage.
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| Arabian Saluki Breed |
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| Al-Hoss | | Aryash |
| (Short-haired) | | (Long-haired) |
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3. Knives Sector
Custom blades and hunting tools are vital for outdoor enthusiasts. The Knives Sector combined traditional patterns with modern manufacturing.
Exhibitors from the UAE, United States, Germany, Japan, and Italy brought premium products. Visitors examined custom hunting knives, folding tools, and collector items. Master craftsmen performed live blade-forging and shaping sessions.
Interactive workshops covered blade maintenance, sharpening, and handle shaping. Guests also explored options to customize their purchases on site. Several knife designs took inspiration from the local UAE desert environment.
This sector demonstrated how traditional skills evolve through modern engineering. It added a specialized product line to the broad event layout. Brands in this sector relied heavily on illuminated displays and detailed signage to highlight fine steel craft.
4. Souq Sector
The Souq Sector brought a vibrant commercial feel to the event. Traditional souqs combine retail, crafts, food, and social gathering. The new venue captured this spirit while featuring products linked to desert living.
Visitors browsed through traditional handicrafts, heritage garments, perfumes, and local spices. Small businesses and local artisans gained direct access to large crowds. International exhibitors also introduced unique items to regional buyers.
For families, the Souq provided a relaxed shopping experience alongside technical displays. The market atmosphere added warmth and cultural depth to the venue.
Businesses used customized booth setups, hanging banners, and promotional bags to stand out in the busy market area.
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| Souq Sector |
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| Traditional Craft | Heritage Apparel | Perfumes & Spices |
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| Artisanal Tools | Local Cuisine | Specialty Gifts |
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The Value of New Sectors
The four new sectors expanded the scope of the exhibition. Previous editions already included falconry, equestrian sports, camping, fishing, and outdoor arts. The new areas brought focused cultural depth to the venue.
Modern event visitors expect interactive experiences. They want live demonstrations, education, and direct interactions with makers. ADNEC Group designed these four areas to meet those modern expectations.
The additions linked historical practices directly to commercial products. The Camel Sector paired heritage with racing gear. The Saluki area mixed education with live shows. The Knives Sector joined old crafting skills with modern metallurgy. The Souq created a lively marketplace for regional traders.
Together, these changes enriched the visitor journey across all event halls.
| Sector | Core Focus | Key Highlights |
| Camel Sector | Camel heritage & sports | Beauty contests, race gear, traditional crafts |
| Arabian Saluki Sector | Hunting dog traditions | Al-Hoss & Aryash displays, coursing shows |
| Knives Sector | Blades & craftsmanship | Live forging, maintenance workshops, custom sales |
| Souq Sector | Traditional retail | Local food, perfumes, crafts, heritage garments |
Growth and Scale at ADNEC Abu Dhabi
The 2022-2025 edition cycle brought massive growth to the show. The 22nd edition featured 15 distinct sectors across 92,000 square meters. A total of 2,068 brands filled the venue with product setups.
ADNEC Group hosted the event alongside the Emirates Falconers’ Club. The show featured eight falcon auctions and 21 community events. These numbers reflect strong growth compared to previous years.
Large events demand clear spatial organization and strong visuals. Exhibitors must use professional visual displays to capture reader attention in crowded halls. High-impact flags, roll-up banners, and custom graphics help brands stand out.
Companies seeking comprehensive exhibition displays can consult Izra UAE for tailored signage and visual brand solutions across the region.
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| ADIHEX 2025 Scale & Reach |
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| 15 Sectors | 92,000 Sq Meters | 2,068 Exhibiting Brands |
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| 68 Countries | 8 Falcon Auctions | 21 Community Events |
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Cultural Heritage at the Center
Despite rapid growth, cultural preservation remains the heart of the event. Traditional Emirati customs were displayed through modern exhibition formats.
The four new sectors directly supported these cultural goals:
- Camel Sector: Focused on desert transport and racing traditions.
- Saluki Sector: Highlighted traditional hunting dogs.
- Knives Sector: Celebrated functional outdoor craftsmanship.
- Souq Sector: Preserved traditional market customs and local food.
These additions worked together to support national heritage preservation. Visitors experienced living history rather than simple product stalls.
What Visitors Experienced
Visitors enjoyed a rich balance of shopping, education, and live action. Families and specialists found activities tailored to their interests.
Guests explored new exhibition zones while visiting classic display areas. The Camel Sector offered skill shows. The Saluki zone presented breed history. The Knives Sector featured tool maintenance workshops. The Souq offered unique retail items.
Other venue zones covered falconry, horse care, hunting travel, marine sports, and camping gear. This broad mix made the event appealing to international guests and local residents alike.
Exhibitors relied on clear signage to direct crowd flow between these large activity zones.
Branding Solutions for Large Events
Massive events require effective branding to succeed. Organizers rely on exterior signage, floor graphics, and directional boards to manage crowd movement.
Exhibitors need high-quality print materials to highlight their products. Customized display walls, branded fabric counters, printed banners, and promotional gifts leave a lasting impression on visitors.
At Multi Flag ADV.GIFTS TR. LLC, we deliver display solutions for exhibition success. Whether you need a local print shop or large outdoor display systems, we provide quality service across the UAE.
From busy commercial areas in Dubai to business centers in Abu Dhabi, we support clients across the country. As a leading print firm, we handle large format printing, custom bags, apparel printing, and exhibition stands. If you need a reliable printing partner for major regional events, our team delivers complete solutions.
We also partner with Izra UAE to provide structural signage and brand displays. Their team specializes in durable outdoor signs, 3D illuminated letters, and custom retail setups that elevate corporate identity.
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| Multi Flag Advertising & Display Services |
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| Large Format Print| Outdoor Banners | Custom Apparel & Bags |
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| Event Signage | Display Stands | Promotional Gifts |
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Regional Impact of ADIHEX
The exhibition reflects the commitment of the UAE to heritage preservation. Traditional practices are preserved by integrating them with modern technology.
International involvement adds great value. Participants from 68 countries shared knowledge and established business links. The event strengthened cultural ties between local communities and global visitors.
This success highlights Abu Dhabi as a primary hub for global cultural exhibitions. Modern venues and strong logistics allow these large events to thrive year after year.
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| Abu Dhabi ADIHEX Event |
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| Cultural Roots | | Commercial Hub |
| - Heritage | | - 68 Nations |
| - Demonstrations| | - 2,068 Brands |
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Conclusion | ADNEC Features Four New Sectors at ADIHEX 2025
The four new sectors introduced at ADIHEX 2025 were the Camel Sector, Arabian Saluki Sector, Knives Sector, and Souq Sector. Each added a fresh dynamic to the event. The Camel Sector celebrated desert traditions. The Saluki Sector highlighted historic hunting dogs. The Knives Sector featured custom steel craft. The Souq Sector offered traditional shopping and regional food.
Together, these additions expanded the show to 15 full sectors. The growth created new opportunities for craftsmen, businesses, and visitors. For ADNEC Group, the event proved how traditional culture and modern commerce can thrive together in a world-class venue.